No, not the kind that circulate air. I’m talking about Social Media: Facebook fans.  Twitter followers.  Views on YouTube.  What was once for college students posting photos from last weekend’s soiree or teenagers crazy over Ashton Kutcher’s latest tweet, is now one of the biggest marketing tools available worldwide.

Traditional media is still powerful, however TV, radio and print advertising are  becoming less effective and less efficient every day.  Recent statistics are staggering in the proof that social media is shifting the way we consume media.  For example, 70% of 18-34 year-olds have watched TV on the web, and 25% of all Americans have watched a short video on their phone…in the past month, leaving TV advertisements out cold.
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