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Discussion about technology, design, marketing and trends.

Does blogging matter?

Does Blogging Really Matter?

Posted by | Marketing, Uncategorized | No Comments

In a word: yes.

Blogging can significantly impact your business’s bottom line. Perhaps you’re a dedicated blogger and already know how much it has worked to increase traffic, qualified leads and boost sales. Or it’s possible that you’re like a good many business owners who had good intentions of keeping your blog current, posted initially when your site (re)launched and then quickly forgot that you even have a blog. If you’re part of the latter group (or just curious), this post is for you. Read More

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Behind the Scenes Photoshoot

Posted by | Marketing, Uncategorized, Website Design, Websites We've Built | No Comments

A beautifully designed website with engaging content is a winning combination. But what’s one thing that can negatively effect even the best design? Poorly chosen stock photos.

Your audience has gotten smart and knows that the cheesy group of suits shaking hands is a cheap image found on any stock photography site. Instead of connecting with your audience, a mediocre stock image could impact your credibility and decrease the likelihood of getting that all-important conversion.

So, what to do?

Read More

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5 Ways to Boost Income through Your Website

Posted by | Marketing, Uncategorized, Website Design | No Comments

We’ve only just met, but I’m pretty sure I know that you know that repeat business is super important to your financial well-being. You’ve heard of that 80/20 rule, right? Pareto and his peas, my friend. Plus, you can crunch your own numbers, but I’ve read that it costs anywhere from 4-10 times as much for customer acquisition versus customer retention. Repeat business not only plays a major role in your business success, it’s also a key indicator of how well your website is performing. If you’re not seeing repeat activity on your site, you need to make some changes—and fast. Here are 5 tactics to earn repeat business through your website.

Get more by giving something good

Everybody loves a bargain. What’s even better is that a limited time incentive creates that sense of urgency that compels a customer to make the purchase.

Because hey, it’s on sale. Right. Now.

Right now is a goooood time to buy.  (Because, well, that offer could end any minute now.)

Advertise promotions on your site and send out personalized emails to each customer, thanking them for their business and offering discounts, deals and rewards to be used the next time they visit. Repeat customers are valuable. Why not give them a little value back? Read More

Marketing Strategy for your Website

Why you need a vertical marketing strategy

Posted by | Marketing | No Comments

When it comes to an effective marketing strategy, your business can’t take things lying down. A vertical strategy involves a tiered, interconnected system, seamlessly integrated into your online presence that combines smart design and content, the latest technology trends and social media metrics to maximize brand immersion, awareness and conversion. Let’s look at tips and technologies that can help you hone the perfect strategy for your brand. Read More

Using Video On Websites

Use Video On Your Website, It’s The New Content King

Posted by | Marketing, Search Engine Optimization, Technology, Web Trends | No Comments

The written word will always have its place, but the internet landscape has evolved and changed the way we think of information presentation. Website users have come to expect an interactive experience, and videos deliver. Here’s how videos became king of content, and why you need to start incorporating them into your website now. Read More

Online Image

Online Image

Posted by | Marketing | No Comments

I once opened a fortune cookie at a trendy and slightly offbeat restaurant to read the following fortune: You Google yourself too much.

My close friends and family got a good laugh knowing just how often I Google various keywords pertaining to my business. And while we’re all concerned with where we rank in Google’s realm, another often overlooked yet highly important search-related topic pertains to your reputation. Your business reputation, not your abundance of embarrassing Facebook photos (that you should probably go through and delete now that your a grown up, ok?). Read More

Mobile Marketing Works

Posted by | Marketing, Technology | No Comments

Recently, my wife told me a story about a coworker who’s Droid Razr had stopped working. The coworker went to the the nearest carrier store, got help and came back with a working phone. What struck my wife is the way the coworker quoted herself as saying to the store personnel, “my life is on this phone and I use it for everything.” She was desperate to have it fixed, as anyone would be in this day where our smartphones are suddenly as important as pacemakers. We’ve grown accustomed to our pocketable convenience.

Marketers, and many business owners, know we’re attached to our phones like Life Alert. We search for an item we want, navigate to a store, scan the barcode to be sure it’s the best price, reconfirm our choice by again searching for reviews and make the purchase. Or not. Sometimes our car breaks down mid-navigation and we need to quickly exit the program in order search for the nearest/cheapest/fastest tow truck.

Those in the know are certain that mobile marketing is important, effective and the next big thing for business. Need proof? According to the Cellular Telephone Industry Association (CTIA), a whopping 92% of Americans won’t ever leave their homes without their cellphones. Another 49% of mobile users make a purchase on their phone simply by seeing a relevant mobile ad. Want more? Here are two relevant articles worth a read.

Mobile Marketing Magic (Huffington Post) | The Mobile Playbook (Google)

Automatically Publish Blog Posts on Facebook & Twitter

Posted by | Marketing | No Comments

Social media can be a great tool for nearly any business, but who has the time to manage a business website, Facebook and Twitter account? If you’re a small business chances are you don’t have someone on your team to carry out these tasks.

So what’s the good news? HootSuite offers a free service that will automatically publish your new website content via RSS feed to Facebook, Twitter, Google+ and LinkedIn. Give it a try!

Coulee Creative Facebook Page

How To Create A Facebook Page For Your Business

Posted by | Marketing, Technology | No Comments

Creating a Facebook page for your business is relatively painless if you know where to start.  Follow these steps below and you’ll be up and running in less than 10 minutes!

  1. To get started, head over to the “Create A Page” section of Facebook.
  2. Click on the tile that corresponds to your business;  “Local Business or Place” or “Company, Organization or Institution”.
  3. Choose a category, enter your business name, address and phone.  When you’ve completed the form, click the “Get Started” button.
  4. Enter an email account and password.  If you already have a Facebook account you can use your existing email but we recommend using a separate email account for your business page.  When finished, click the “Sign up Now!” button. That’s it, you’ve created a Facebook page for your business.

Now that you’ve got your Facebook page up, try a few of these tips & tricks!