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Marketing

Get More Customers to Complete the Sale

I remember the day not too long ago. I was paying pretty good attention to the lecture and taking some notes during the hour-long Buyer Behavior class when my professor introduced the concept of Cognitive Dissonance. It was as if the proverbial light bulb turned on. Maybe not quite so dramatic, but the professor asked…

Does Blogging Really Matter?

In a word: yes. Blogging can significantly impact your business’s bottom line. Perhaps you’re a dedicated blogger and already know how much it has worked to increase traffic, qualified leads and boost sales. Or it’s possible that you’re like a good many business owners who had good intentions of keeping your blog current, posted initially when…

How to Boost Your Website Traffic in 3 Steps

It started with those five little words, “we need a new website.” Now it’s launched and positioned to compete, but there’s just one thing missing: visitors. If your website traffic gets less hits than the San Diego Padres, then it might be time to revisit your web strategy. Thankfully, there are some tactics that you…

Behind the Scenes Photoshoot

A beautifully designed website with engaging content is a winning combination. But what’s one thing that can negatively effect even the best design? Poorly chosen stock photos. Your audience has gotten smart and knows that the cheesy group of suits shaking hands is a cheap image found on any stock photography site. Instead of connecting…

5 Ways to Boost Income through Your Website

We’ve only just met, but I’m pretty sure I know that you know that repeat business is super important to your financial well-being.You’ve heard of that 80/20 rule, right? Pareto and his peas, my friend. Plus, you can crunch your own numbers, but I’ve read that it costs anywhere from 4-10 times as much for…

Why You Need a Vertical Marketing Strategy

When it comes to an effective marketing strategy, your business can’t take things lying down. A vertical strategy involves a tiered, interconnected system, seamlessly integrated into your online presence that combines smart design and content, the latest technology trends and social media metrics to maximize brand immersion, awareness and conversion. Let’s look at tips and…

Use Video On Your Website, It’s The New Content King

The written word will always have its place, but the internet landscape has evolved and changed the way we think of information presentation. Website users have come to expect an interactive experience, and videos deliver. Here’s how videos became king of content, and why you need to start incorporating them into your website now.

Online Image

I once opened a fortune cookie at a trendy and slightly offbeat restaurant to read the following fortune: You Google yourself too much. My close friends and family got a good laugh knowing just how often I Google various keywords pertaining to my business. And while we’re all concerned with where we rank in Google’s…

How To Create A Facebook Page For Your Business

Creating a Facebook page for your business is relatively painless if you know where to start.  Follow these steps below and you'll be up and running in less than 10 minutes! To get started, head over to the "Create A Page" section of Facebook. Click on the tile that corresponds to your business;  "Local Business...