While the Super Bowl is over we can still appreciate the best ads from the game. Here are our favorite in no particular order. Let us know what ad is your favorite! Want more? Check out our favorite ads from the 2012 Super Bowl.
I once opened a fortune cookie at a trendy and slightly offbeat restaurant to read the following fortune: You Google yourself too much.
My close friends and family got a good laugh knowing just how often I Google various keywords pertaining to my business. And while we’re all concerned with where we rank in Google’s realm, another often overlooked yet highly important search-related topic pertains to your reputation. Your business reputation, not your abundance of embarrassing Facebook photos (that you should probably go through and delete now that your a grown up, ok?).
Remember that old visage, “a happy customer will tell 3 people, a dissatisfied customer will tell 10?” Ha! With Facebook, Trip Advisor, Angie’s List, Twitter and more, that unhappy customer has an opportunity to broadcast their dissatisfaction to a such wide audience that it makes your new billboard seem like you’re advertising in a cave. But what can be done?
A recent article on MarketingProfs, not only tells of the importance of a positive online image, but also provides some effective tools to monitor your reputation easily.
We recommend that you give it a read, then go ahead: Google yourself.
Recently, my wife told me a story about a coworker who’s Droid Razr had stopped working. The coworker went to the the nearest carrier store, got help and came back with a working phone. What struck my wife is the way the coworker quoted herself as saying to the store personnel, “my life is on this phone and I use it for everything.” She was desperate to have it fixed, as anyone would be in this day where our smartphones are suddenly as important as pacemakers. We’ve grown accustomed to our pocketable convenience.
Marketers, and many business owners, know we’re attached to our phones like Life Alert. We search for an item we want, navigate to a store, scan the barcode to be sure it’s the best price, reconfirm our choice by again searching for reviews and make the purchase. Or not. Sometimes our car breaks down mid-navigation and we need to quickly exit the program in order search for the nearest/cheapest/fastest tow truck.
Those in the know are certain that mobile marketing is important, effective and the next big thing for business. Need proof? According to the Cellular Telephone Industry Association (CTIA), a whopping 92% of Americans won’t ever leave their homes without their cellphones. Another 49% of mobile users make a purchase on their phone simply by seeing a relevant mobile ad. Want more? Here are two relevant articles worth a read.
Mobile Marketing Magic (Huffington Post) | The Mobile Playbook (Google)
Social media can be a great tool for nearly any business, but who has the time to manage a business website, Facebook and Twitter account? If you’re a small business chances are you don’t have someone on your team to carry out these tasks.
So what’s the good news? HootSuite offers a free service that will automatically publish your new website content via RSS feed to Facebook, Twitter, Google+ and LinkedIn. Give it a try!
We usually show a “video of the week” but as we approach Super Bowl XLVI (46) it seems only appropriate to fill that post with ads from the 2012 SuperBowl. Let us know what your favorite commercial is!
Creating a Facebook page for your business is relatively painless if you know where to start. Follow these steps below and you’ll be up and running in less than 10 minutes!
Now that you’ve got your Facebook page up, try a few of these tips & tricks!
Photo by DewCon
A blog should be about your business but personal and unique. Write about your day to day experiences, something new you learned, funny business stories or frustrating business stories. The most important thing is to provide interesting content that entice people to follow you. Continue reading
No, not the kind that circulate air. I’m talking about Social Media: Facebook fans. Twitter followers. Views on YouTube. What was once for college students posting photos from last weekend’s soiree or teenagers crazy over Ashton Kutcher’s latest tweet, is now one of the biggest marketing tools available worldwide.
Traditional media is still powerful, however TV, radio and print advertising are becoming less effective and less efficient every day. Recent statistics are staggering in the proof that social media is shifting the way we consume media. For example, 70% of 18-34 year-olds have watched TV on the web, and 25% of all Americans have watched a short video on their phone…in the past month, leaving TV advertisements out cold. Continue reading
