The written word will always have its place, but the internet landscape has evolved and changed the way we think of information presentation. Website users have come to expect an interactive experience, and videos deliver. Here’s how videos became king of content, and why you need to start incorporating them into your website now. Read More
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The main goal of a search engine and its rankings is to provide users with the best possible array of websites and information so that each user can easily find what they are looking for. Here are 10 tips to make sure you can rank well in Google, Yahoo and MSN!
It’s often asked of me, “How do I get my website to be #1 in search results?” Now if you’re any bit of a techie, I can tell you all about how the internet is evolving at a breakneck pace thanks in part to mobile devices, social media and shifts in how we interact online. But if we cut to the chase, I’m going to have to break it to you that unfortunately there is no magic code that will instantly and effortlessly catapult your website straight to the top (read: you need to work at it). More recently search engines have started to reward websites that are updated frequently and with good quality content. Read More
You may have noticed over the last year that searching for something on Google would occasionally lead you to spam based websites. When I refer to a spam based website, I mean a website in which it’s sole reason to exist is to show up on search results in an attempt to make money off the ads displayed on their website. Most spam websites carry no real value to you, the googler.
As you might imagine, the credibility of Google can quickly come to attention if the search results yielded aren’t quality links. In an attempt to rid their search results of spam, Google has recently implemented a new search algorithm that rewards high-quality sites rich in original content.
The good news with this new algorithm is that if you regularly update your website you’ll immediately gain an edge over your competition that isn’t doing the same.
So what can you do?
- Write on your blog! Writing a quality article on your blog once a day would would is ideal, but most of us don’t have the time for it. Set a realistic goal of writing once a week. If it helps, set a recurring calendar reminder to encourage yourself to stay on top of it. If you don’t have a blog or news page in which you can publish articles it may be time to get one.
- Share your blog posts. When you’re done posting your new blog article share it on Facebook, Twitter, Google+, LinkedIn and any other social avenues you’re part of.
- Get quality inbound links. Inbound links occur when websites create a hyperlink to your website. Write quality articles with relevant content and you should get quality links. By sharing/publishing your blog posts on social outlets, like Twitter or Facebook, you immediately create the opportunity for your followers to share your link and generate inbound links to your website.
- Make sure your website is built correctly. Along with crawling your website content, Google checks your website’s code and sites with poor code and/or errors won’t show up in search results. If you’re unsure of how to check your site for errors, consult your web firm or hosting company.
Writing an article does a few things: It provides information about your business field, it shows your potential customers and clients that you are an expert in your field, it publishes your business name and it is a cost effective marketing strategy. Here are some tips to make sure your article will be search engine ready.
The title of your article should include the most important keywords that describe your business. You should think about this like the title of your website. (See our previous post “10 ways to make your website more search engine friendly”). When people are looking for information that your article contains what will they search for?
Headers and Body Text Keywords
The keywords in your headings and body text should sound natural. Write them without thinking about the keywords. Then, after you have finished, go back and add the keywords where they make sense.
Industry jargon is generally something to avoid. It really depends on who you want to market your article to. Unless your article is geared towards industry professionals or business to business clients, don’t use terms that are too technical. They won’t rank well on the search engines and you will have lost a good chance to use a more popular keyword.
When you are thinking about your most important keywords – think about their synonyms as well. Don’t stuff your article with the same keyword over and over… it won’t read well or help your ranking.
Anchor text is hyper linked text. Make sure that several important key phrases are linked to your homepage or related internal pages.
Posting and URLs
Post your article on your website and if possible give it a separate page with a keyword rich URL. This will help your article rank in the search engines and it can build links for you website.
Submit your article to a few free article websites. Please see a list on our previous post “10 free ways to promote your website”.
Don’t write a press release
People are much more receptive to useful information than a sales pitch. Write about a new technology, a theory, the newest players in your field, a critique of software you use or an evaluation of a new online tool. Give information that highlights you as an expert in the business field without actually saying it.
Flattery goes a long way! If there is a non competing experts in the field – use a quote from them or give a link to their website. Then, tell them about it. They might link to your article or your site!
Make sure you include your name, your website, and your contact information at the bottom of the page.
Proofread and Proofread Again
If your article is not professional people will not take you seriously. Send it out to a few grammar-enlightened friends. Send it to someone who doesn’t know a lot about your business to make sure it is clear. It will be your first impression to a lot of people – so make it count!