TECHNOLOGY

  • UNDERSTANDING SOPA AND PIPA

    AUTHOR: // CATEGORY: Announcements, Technology

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    SOPA (Stop Online Piracy Act ) and PIPA (Protect IP Act) are 2 bills that at the heart are meant to slow or stop the amount of piracy in on the internet. Piracy is a problem, but the larger problem lies within what the bills have the ability to do. Read below for a detailed outline of what the bills could impose.

    1. SOPA and PIPA would censor the Web

    The U.S. government could order the blocking of sites using methods similar to those employed by China. Among other things, search engines could be forced to delete entire websites from their search results. That’s why 41 human rights organizations and 110 prominent law professors have expressed grave concerns about the bills.
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  • HOW TO CREATE A FACEBOOK PAGE FOR YOUR BUSINESS

    AUTHOR: // CATEGORY: Marketing, Technology

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    dfacebook-business-page

    Creating a Facebook page for your business is relatively painless if you know where to start.  Follow these steps below and you’ll be up and running in less than 10 minutes!

    1. To get started, head over to the “Create A Page” section of Facebook.
    2. Click on the tile that corresponds to your business;  ”Local Business or Place” or “Company, Organization or Institution”.
    3. Choose a category, enter your business name, address and phone.  When you’ve completed the form, click the ”Get Started” button.
    4. Enter an email account and password.  If you already have a Facebook account you can use your existing email but we recommend using a separate email account for your business page.  When finished, click the “Sign up Now!” button. That’s it, you’ve created a Facebook page for your business.

    Now that you’ve got your Facebook page up, try a few of these tips & tricks!

  • SICK OF INTERNET EXPLORER, USING FIREFOX? TRY CHROME!

    AUTHOR: // CATEGORY: Technology, Trends

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    I don’t generally go out of my way to change something I’m happy with, but about a year ago a friend of mine suggested that I try Google Chrome as a web browser. Now a year later, while I don’t have much bad to say about my old go-to browser Firefox, what I can say is that Chrome has changed the way I browse the internet.

    Here’s why

    • Simplicity. It’s easy to use and enjoyable. You can type in a website address or search for something all from the same navigation bar on top.
    • Gmail. If you have a Gmail account you really owe it to yourself to have Chrome.  Need to attach some photos? Just drag and drop them into the attachment area of your Gmail and it does the rest.  No clicking on an upload button and searching for the files on your computer.  If you send or receive an email with a YouTube link the video can automatically play inside your email!
    • Syncing. Use more than one computer, at work or at home?  If you do Chrome will sync your bookmarks and stored data such as passwords automatically.  Bookmark something on your laptop, it shows up next time you’re on your desktop!  To enable syncing, click on Preferences, Under The Hood, and then click on Sync.
    • Web Store. Think of the Chrome Web Store like the App Store on an iPhone or iPad.  It’s filled with thousands of free apps and your bound to find a few you’ll regularly use. My favorites include Awesome Screenshot, Wunderlist and Flixster Movies.
    • Android. If you have an Android based smartphone there is a great Chrome extension available in the web store called Chrome to Phone that allows you to send the current webpage you’re viewing on your computer directly to your Android powered smartphone!  Comes in handy when you’re about to leave the house or office and want to take what you’re looking at with you.
    • Speed. It’s fast, you’ll notice sites load quickly and it doesn’t feel bogged down by having countless tabs open.

    If you haven’t tried Chrome yet I suggest you give it a try.  Looking for Google Chrome Web Store?  You can find it here.

  • GET RID OF THE BORING WEBSITE FONTS!

    AUTHOR: // CATEGORY: Technology, Trends, Website Design, Website Usability

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    custom web fonts
    Most of the websites you browse use one of a handful of “safe” fonts that are preinstalled on all Mac and Windows computers; the most common include Arial, Verdanna and Georgia. The benefits to using these fonts are that they scale well and they work great for body text on websites. But what about your page titles, headers, etc? Does everything need to look bland?

    New technologies in font replacement now allow you to embed custom fonts, giving you the option to explore hundreds of font options rather than a handful. The gap between a web designer’s concept and a coded webpage grows smaller every day thanks in part to font embedding technology.

    What’s our favorite solution?  We’ve been using Google Web Fonts, the service is free and the font library expanding daily. Let us know about your favorite service! What font do you use on your website?

  • WHY GOOGLE+ WILL COMPETE WITH FACEBOOK

    AUTHOR: // CATEGORY: Technology, Trends, Worthy Websites

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    I’ve shared on Google Buzz, customized my iGoogle page and even heard of Orkut (yeah, right?), so the popular tendency towards skepticism on Google’s latest attempt at social media is understandable. Facebook is huge, 750 million users and going stronger than ever! Why then am I able to say with confidence that Google+ will work?

    Let’s go back to Facebook for a moment. Facebook has become the world’s largest social network and in doing so has also become a powerful marketing tool. Businesses are able to leverage the power of Facebook to stay in touch with their customer base and communicate on a more personal level than ever before. So why does Google+ stand a chance? Simple. Facebook is too large and too connected for many of us, making social media feel somewhat like your girlfriend shouting at you from the other room while the TV is on and the Brewers just went to a commercial break. There’s a lot of background noise. Now pretend that your boss just called and you accidentally answered on speakerphone. Many of us don’t want to mix our professional and personal lives together yet with the business world so prominent on Facebook while any post or picture feels like a unnecesary risk to our professional career.

    Meet Google+, while still in Beta, offers a different approach to how you share or “post” content. The idea is simple, whenever you add someone or receive a friend request the person must be put into a “circle” which is essentially a category like “Friends”, “Family”, “Coworkers”, etc etc. When you post a photo, video or write something you choose which group/s of people see your information. Rather than try to explain everything that Google+ is doing, check out the video above for a more thorough explanation!

    To get Google+ head over to their website and sign up. If you’d like to add me as a friend on Google+ search for the name “Jared Chelf”. Cheers!

  • WDYL | A NEW WAY TO SEARCH USING GOOGLE

    AUTHOR: // CATEGORY: Technology, Worthy Websites

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    What Do You Love by Google
    Bored? Want to search the web differently? If so, head over to WDYL and give it a try! Results use a variety of Google services including image search, videos, stock reports, interactive 3d modules, maps, calendar, and much more. Is it going to change the way we search the internet? I would venture to say this is more an experiment on Google’s part and the the successful pieces will no doubt get integrated into the search engine page that we’re all familar with. Go Go Google!