Recently, my wife told me a story about a coworker who’s Droid Razr had stopped working. The coworker went to the the nearest carrier store, got help and came back with a working phone. What struck my wife is the way the coworker quoted herself as saying to the store personnel, “my life is on this phone and I use it for everything.” She was desperate to have it fixed, as anyone would be in this day where our smartphones are suddenly as important as pacemakers. We’ve grown accustomed to our pocketable convenience.
Marketers, and many business owners, know we’re attached to our phones like Life Alert. We search for an item we want, navigate to a store, scan the barcode to be sure it’s the best price, reconfirm our choice by again searching for reviews and make the purchase. Or not. Sometimes our car breaks down mid-navigation and we need to quickly exit the program in order search for the nearest/cheapest/fastest tow truck.
Those in the know are certain that mobile marketing is important, effective and the next big thing for business. Need proof? According to the Cellular Telephone Industry Association (CTIA), a whopping 92% of Americans won’t ever leave their homes without their cellphones. Another 49% of mobile users make a purchase on their phone simply by seeing a relevant mobile ad. Want more? Here are two relevant articles worth a read.
SOPA (Stop Online Piracy Act ) and PIPA (Protect IP Act) are 2 bills that at the heart are meant to slow or stop the amount of piracy in on the internet. Piracy is a problem, but the larger problem lies within what the bills have the ability to do. Read below for a detailed outline of what the bills could impose.
The U.S. government could order the blocking of sites using methods similar to those employed by China. Among other things, search engines could be forced to delete entire websites from their search results. That’s why 41 human rights organizations and 110 prominent law professors have expressed grave concerns about the bills.
Creating a Facebook page for your business is relatively painless if you know where to start. Follow these steps below and you’ll be up and running in less than 10 minutes!
Now that you’ve got your Facebook page up, try a few of these tips & tricks!
I don’t generally go out of my way to change something I’m happy with, but about a year ago a friend of mine suggested that I try Google Chrome as a web browser. Now a year later, while I don’t have much bad to say about my old go-to browser Firefox, what I can say is that Chrome has changed the way I browse the internet.
Most of the websites you browse use one of a handful of “safe” fonts that are preinstalled on all Mac and Windows computers; the most common include Arial, Verdanna and Georgia. The benefits to using these fonts are that they scale well and they work great for body text on websites. But what about your page titles, headers, etc? Does everything need to look bland?
New technologies in font replacement now allow you to embed custom fonts, giving you the option to explore hundreds of font options rather than a handful. The gap between a web designer’s concept and a coded webpage grows smaller every day thanks in part to font embedding technology.
What’s our favorite solution? We’ve been using Google Web Fonts, the service is free and the font library expanding daily. Let us know about your favorite service! What font do you use on your website?
I’ve shared on Google Buzz, customized my iGoogle page and even heard of Orkut (yeah, right?), so the popular tendency towards skepticism on Google’s latest attempt at social media is understandable. Facebook is huge, 750 million users and going stronger than ever! Why then am I able to say with confidence that Google+ will work?
Let’s go back to Facebook for a moment. Facebook has become the world’s largest social network and in doing so has also become a powerful marketing tool. Businesses are able to leverage the power of Facebook to stay in touch with their customer base and communicate on a more personal level than ever before. So why does Google+ stand a chance? Simple. Facebook is too large and too connected for many of us, making social media feel somewhat like your girlfriend shouting at you from the other room while the TV is on and the Brewers just went to a commercial break. There’s a lot of background noise. Now pretend that your boss just called and you accidentally answered on speakerphone. Many of us don’t want to mix our professional and personal lives together yet with the business world so prominent on Facebook while any post or picture feels like a unnecesary risk to our professional career.
Meet Google+, while still in Beta, offers a different approach to how you share or “post” content. The idea is simple, whenever you add someone or receive a friend request the person must be put into a “circle” which is essentially a category like “Friends”, “Family”, “Coworkers”, etc etc. When you post a photo, video or write something you choose which group/s of people see your information. Rather than try to explain everything that Google+ is doing, check out the video above for a more thorough explanation!
To get Google+ head over to their website and sign up. If you’d like to add me as a friend on Google+ search for the name “Jared Chelf”. Cheers!
Bored? Want to search the web differently? If so, head over to WDYL and give it a try! Results use a variety of Google services including image search, videos, stock reports, interactive 3d modules, maps, calendar, and much more. Is it going to change the way we search the internet? I would venture to say this is more an experiment on Google’s part and the the successful pieces will no doubt get integrated into the search engine page that we’re all familar with. Go Go Google!