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Discussion about technology, design, marketing and trends.

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Behind the Scenes Photoshoot

Posted by | Marketing, Uncategorized, Website Design, Websites We've Built | No Comments

A beautifully designed website with engaging content is a winning combination. But what’s one thing that can negatively effect even the best design? Poorly chosen stock photos.

Your audience has gotten smart and knows that the cheesy group of suits shaking hands is a cheap image found on any stock photography site. Instead of connecting with your audience, a mediocre stock image could impact your credibility and decrease the likelihood of getting that all-important conversion.

So, what to do?

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5 Ways to Boost Income through Your Website

Posted by | Marketing, Uncategorized, Website Design | No Comments

We’ve only just met, but I’m pretty sure I know that you know that repeat business is super important to your financial well-being. You’ve heard of that 80/20 rule, right? Pareto and his peas, my friend. Plus, you can crunch your own numbers, but I’ve read that it costs anywhere from 4-10 times as much for customer acquisition versus customer retention. Repeat business not only plays a major role in your business success, it’s also a key indicator of how well your website is performing. If you’re not seeing repeat activity on your site, you need to make some changes—and fast. Here are 5 tactics to earn repeat business through your website.

Get more by giving something good

Everybody loves a bargain. What’s even better is that a limited time incentive creates that sense of urgency that compels a customer to make the purchase.

Because hey, it’s on sale. Right. Now.

Right now is a goooood time to buy.  (Because, well, that offer could end any minute now.)

Advertise promotions on your site and send out personalized emails to each customer, thanking them for their business and offering discounts, deals and rewards to be used the next time they visit. Repeat customers are valuable. Why not give them a little value back? Read More